Promoting Nghe An tourism at the 21st Ho Chi Minh City Tourism Festival

This year’s festival welcomed over 100 units, businesses, agencies, and organizations, who participated in exhibitions to promote and market their brands, services, and tourist destinations nationwide.

Nghe An participated in the event with the organization of the Nghe An Investment, Trade, and Tourism Promotion Center, alongside the Nghe An Tourism Association and more than 10 travel, accommodation, and service businesses, as well as OCOP product producers and traders.

The participating units, organizations, and businesses from Nghe An took part in activities at the festival to explore opportunities for networking, building relationships, and connecting with domestic and international tourism partners. This event provided a chance for the province to promote its image, showcase unique tourist products, and attract both domestic and international visitors.

At the festival, the Nghe An Investment, Trade, and Tourism Promotion Center set up a booth under the theme “Nghe An Tourism – Experience the Difference”, to introduce and promote Nghe An tourism. The booth featured brochures, promotional items, images, souvenirs, and a video clip showcasing the province's tourism; it also introduced some of Nghe An’s signature OCOP products, which drew the attention of many visitors.

In parallel with the festival, Nghe An’s agencies, units, and businesses participated in tourism workshops, the launch of a tourism promotion campaign, and tourism promotion conferences.

Participation in this Ho Chi Minh City Tourism Festival opens up new opportunities for Nghe An’s tourism and businesses to explore breakthrough solutions for the new phase, targeting key markets, embracing digitalization, and electronic marketing to boost international tourism. It also serves as a platform to promote the image of Nghe An’s tourism destinations, culture, and people to both domestic and international travelers.